Nowadays, more than over half the population search on the internet before making a purchase. People are constantly using their phones and electronic devices to read and research reviews about a business/shop before buying. Many small businesses have an online presence, however, the majority of them do NOT have their online presence set right to capture their hungry customers.
At Innovation Mind, we understand people’s buying behavior on the internet and know how to get them from searching on the internet to showing up at your front doors with this powerful 3 step system.
Step 1 – Show up Where Customers are Looking
Ask yourself, “When was the last time I opened up a Yellow Pages to find a business”. The answer is probably “A long time ago” or “What the heck is a Yellow Pages”.
As prior mentioned, more than half of the population is going online before deciding if they want your services. Over 70% of the population is a more likely number to think on, and this number is only increasing as technology rises. In other words, 7 out of 10 people are looking online for your services.
You might be wondering where these people look online. It’s simple. On the biggest platforms. Google, Facebook, Yelp, Youtube, etc.
Now, ask yourself this, “Is my business showing up first when people search on these platforms”. If you’re reading this then probably not. The good news is Innovation Mind can help you show up in front of these customers that are looking for you.
Step 2 – Turning your Website Visitors into New Customers
Having tons of visitors on your website is great, but the issue now is turning those visitors into buyers. This area is where most businesses overlook, because they think that once visitors check out their website then people automatically buy. The truth is that “yes” some people do buy, but you’ll also be losing a lot of potential customers if you don’t optimize your website to convert at its best. Optimizing your website to place specific elements in certain areas is the difference between a visitor submitting you their information or leaving your website. We help optimize your website to turn these website visitors into leads into paying customers.
Website Visitor – someone who landed on your website.
Lead – someone who submitted their information (name, phone, address) to your business.
Customer – someone who purchased your service or product.
Step 3 – Tracking the Results
We track results to see how well our campaigns are doing and if we can optimize anything to do even better. Our clients have access to tracking reports and analytics depending which services they need from us. The numbers tell it all.