On-Page and Off-Page SEO Overview
When it comes to search engine optimization, two crucial categories affect search engine rankings, and these are on-page and off-page SEO. If you get these two categories right then you there is a greater chance of beating your competition. To understand on-page and off-page SEO, you will need to bring everything back to the basics. We’ll show you how by breaking it down.
What are these Categories?
On-Page: what your website or webpages are about.
Off-page: the popularity through links and mentions on your website or webpages.
In other words, what you want to rank for will be determined by information or content on your website/webpages and how high you will rank for it will be determined by how other websites or webpages are talking about you.
These two categories have a great effect to your search rankings. Let’s help you understand what exactly are they and helpful tips to best these practices.
With on-page, you are in control. You’re able to add content, pages, posts, etc. Here are some of the essential on-page factors you will need to optimize.
Title Tags: Adding your targeted keywords in the website or pages. Probably one the most important on-page factors, this will let the search engines know what your site or page is about.
Headings: There are a couple of H tags. Usually, you will come across with H1, H2, H3, H4, H5. H1 has the most weight whereas H5 has the least. This helps to highlight specific keywords and lets the search engines understand more about your content.
URL Structure: More importantly with pages. If you want to rank for a keyword, then you should have the keyword in the pages or at least partially. Once you have a URL index, there should not be any drastic changes.
The search engines are always updating their algorithm and Google, preferably the most targeted search engine, looks for patterns. So keep in mind to keep yours on-page random.
Other factors not mentioned: optimizing alt text for images, website speed testing, page content, and internal linking. More information on these factors may be found all over the internet.
Do not duplicate all your pages and content. Randomize your keywords through title tags, heading tags, and URL structuring. Do not have the same exact keyword for all these factors at once because it could cause a penalty.
Off-page focuses on the backlinks of your website or webpages. Think of it like this – an analogy: along the movie/acting industry.
We all know who the notorious Leonardo DiCaprio and Steven Spielberg are. Your website is the unknown actor who just entered the industry. You work on a movie with either of the two and later get the superstars to mention about you in their network or next interview which result in you rising in popularity, fame, and authority. People will hastily start noticing you and watch more of your movies. Backlinks work the same way.
Quality: By far the most important factor would be the quality of backlinks. You can have 1,000 spam backlinks vs. five quality backlinks. The results create different outcomes by several miles. Spam backlinks will not only have any effect on your properties but can penalize it. Having quality backlinks can significantly improve page authority and increase in the search engine rankings.
Aggressive Linking: Creating a lot of links in a short period can trigger a penalty. If you intentionally create backlinks then you want to gradually increase the numbers. Keep it natural-looking.
Some backlinks you will need to beat the competition will be determined by their website/webpage authority. You will need to do a thorough analysis. Each niche and market are different, and so there is not a specified number of backlinks to go by. So the answer to this is it depends on.
Be careful to linking with spammy websites or webpages. At the very least, if you want to be safe then brand around your website with social/web 2.0 links.
On-page and off-page play a vital part to you search engine optimization. Ignoring one will cause a delay or no search engine ranking increase. Keep in mind this is only an overview and that there are many courses and information about these two categories which can be found all over the internet. Thanks for reading; we hope you have found this article and the tips provided useful.